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Bachelor in Business Administration(BBA)

The BBA program is directed at preparing participants for the challenges of supervisory and middle-level management positions in the public or private sector. The program blends the three core disciplines of management, communication and information systems into a balanced program providing the contemporary manager with effective skills. In addition, the program offers general business programs to broaden the prospective manager's knowledge base.

Objectives

The program aims at realizing the following objectives -
.	To communicate effectively through writing and in interpersonal communication.
.	To use information and communication technology effectively.
.	To make informed decisions in the selection, utilization and evaluation of information technology.
.	To integrate and manage administrative systems.
.	To apply contemporary theories of organizational behavior.
.	To manage administrative functions with respect to planning, organizing, staffing and controlling.

.	Eligibility: 10+2 or equivalent / 3 year Diploma from a State Board of Technical Education.
.	Semester Fee: Rs.11,100/- per semester (inclusive of Exam Fee Rs.950/- & Alumni Fee Rs.100/-) or as revised from time to time.
.	Minimum duration: 3 years (6 semesters).
.	Maximum duration: 6 years.
.	Minimum counseling and hands-on experience at Learning Centres: 160 hrs/semester.

Program Structure

First Semester

Sub Code	Title	Credits
BBA101	Communication Skills	4
BBA102	Organization Behavior	4
BBA103	Business Environment	4
BBA104	Quantitative Techniques in Business	2
BBA105	Computer Fundamentals	2

	Total Cumulative Credits	16

Second Semester

Sub Code	Title	Credits
BBA201	Research Methods	2
BBA202	Business Strategy	2
BBA203	Financial Accounting	4
BBA204	Marketing Management	4
BBA205	Management Information System	4
	Total Cumulative Credits	32

Third Semester

Sub Code	Title	Credits
BBA301	Legal and Regulatory Framework	4
BBA302	Human Resource Management	4
BBA303	Quality Management	4
BBA304	Advertising and Sales	4

	Total Cumulative Credits	48

Fourth Semester

Sub Code	Title	Credits
BBA401	e-Commerce	4
BBA402	Management Accounting	4
BBA403	International Marketing	4
BBA404	Small Business Management	2
BBA405	Retail Management	2
	Total Cumulative Credits	64

Semester 5 and Semester 6 : Electives (Choose any one Group)

Group 1	General	Semester 5 & 6	32 Credits
Group 2	Retail Operations	Semester 5 & 6	32 Credits

Group 1: General

Fifth Semester
Sub Code	Title	Credits
BBA501	Production and Operations Management	4
BBA502	Financial Management	4
BBA503	Economic Planning and Policies	4
BBA504	Taxation Management	2
BBA505	Entrepreneurship Management	2
	Total Cumulative Credits	80

Sixth Semester
Sub Code	Title	Credits
BBA601	Technology Management	4
BBA602	Management Development and Skills	4
BBA603	Role of International Financial Institutions	4
BBA604	Project	4
	Total Cumulative Credits	96

Group 2: Retail Operations

Fifth Semester
Sub Code	Title	Credits
BBR501	Store Operations and Job Knowledge	4
BBR502	Logistics Management	4
BBR503	Buying	2
BBR504	Visual Merchandise	2
BBR505	Warehouse Management	4
	Total Cumulative Credits	80

Sixth Semester
Sub Code	Title	Credits
BBR601	Modern Retail Management Process and Retail Services	4
BBR602	Retail Project Property Management and Case Studies in Retail	4
BBR603	Merchandising and Supply Chain Management	4
BBR604	Project	4
	Total Cumulative Credits	96